Ulubulu came to Senn & Sons in need of a creative refresh. The brand was losing store count and being pushed on margins and price points while losing shelf space to new competitors with stronger branding and packaging. The existing packaging and website were inconsistent, disjointed, and didn’t reflect the whimsy and playfulness of the brand name, which is inspired by a Danish nursery rhyme. To create a clear visual point of view, we leaned into the existing logo mark and “drop” shape, subtly infusing it throughout the new look and feel while refining and refreshing the color palette to create cohesion and consistency across every possible touchpoint in-person and online.

We approached our work together holistically, working through everything from branding, positioning, and messaging through to the complete in-store experience with packaging, product design, and establishing a strong and ownable color story to be more appealing on the shelf. Whimsical Senn & Sons prints and patterns are featured on a number of products as well.

To elevate the brand presence on shelves, we created a packaging design system that could be applied to each of the unique formats, making impactful yet cost-effective tweaks, allowing the client to maintain the exact packaging footprint and cost for production.

Complementing the retail redesign, we completely reimagined Ulubulu’s online presence by redesigning and developing the brand’s Shopify e-commerce site and social media strategy and content. Partnering with Vizzso, we produced a library of new brand imagery and video, art directed to highlight the bright, cozy, natural, and warm style we created for the brand.

The result was a complete overhaul of the brand’s retail and online experience, elevating its presence and telling a cohesive story.